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Social media marketing is a popular strategy used by businesses to promote their products or services online. It involves the use of social media platforms like Instagram, Facebook, and Twitter to reach out to potential customers, engage with them, and build brand awareness.

Social media marketing can help businesses increase brand awareness, drive traffic to their website, and create loyal customers who are more likely to stay repeatable over time. Additionally, it allows businesses to track the effectiveness of their campaigns and make data-driven decisions to optimize future strategies.

Social media marketing requires careful planning, attention to detail, and persistence. By utilizing the right tools and tactics, businesses can effectively communicate their message to their target audience and achieve their marketing goals.