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Seo refers to search engine optimization, which involves setting and implementing strategies to improve website ranking on search engines. SEM (search engine marketing) refers to search engine optimization through data mining, advertising, and analysis to increase brand awareness and sales.

Soup is a technique that focuses on improving content quality, structure, design, and external links to increase user engagement and search engine rankings. It involves identifying high-quality articles, lists, images, and metadata to improve visibility and make content easier for users to find.

SEM, on the other hand, refers to the use of keywords to reach targeted audiences in Google and other search engines. By targeting specific search terms, SEM helps businesses expand their online presence, attract more visitors, and convert those visitors into customers.

Soup and SEM have both positive impacts on企业的 online image and revenue.优秀的 SEO will help increase a business's visibility in search results, making it easier for potential customers to find what they're looking for, while effective SEM campaigns can drive traffic and generate leads.

In practical application, businesses need a strong understanding of SEO and web development skills, as well as ability to track performance metrics, adapt to changing market conditions, and refine their strategy based on data insights.